About us

Hibeci is a bold and rebellious brand within a multidisciplinary fashion house, that thrives on creativity and individuality. Inspired by the Greek mythological figure Cerberus, the three-headed dog, Hibeci represents strength, leadership, and fearlessness. The brand’s ethos, "Hide it before eyes catch it," encourages people to stay humble while pushing boundaries in life and fashion carrying leadership mentality. Just like the owners of the brand, two brothers, always keep pushing boundaries and overcoming setbacks.

At Hibeci, art knows no limits—it's universal and inclusive, transcending race, gender, and ability. The brand embraces everyone, including those who may be unable to see but can still recognize the beauty in art.

Hibeci mainly focusses on people in the prime of their lives, who grew up facing adversity but still defied the odds to turn their dreams and creativity into reality. These individuals prove talent, resilience, and passion. Born from struggle and now embraced so that they can break through any barrier. Hibeci is committed to sustainability, producing products in eco-friendly conditions, using organic materials, and ensuring fair wages and safe labor practices. With climate-neutral shipping and recycled packaging, Hibeci aligns with a mission to protect the planet while celebrating creativity in all its forms.

More than just a fashion brand, Hibeci invites you to join Hibeciland, a place beyond Earth where art, individuality, and inclusivity reign supreme.